Starling developed a comprehensive brand identity and merchandise line for BARE, a sports clothing brand dedicated to combining functionality with fashion.
BARE, a sports clothing brand founded by Ziyanda Sibiya, aimed to carve out a niche in the highly competitive sportswear industry. Starling was engaged to create a distinctive brand identity and design a range of merchandise that would appeal to fitness enthusiasts. The project encompassed logo design, typography, color palette, and various merchandise items including activewear, accessories, and promotional materials.
Ziyanda Sibiya
Founder & CEO, BARE Activewear
"Starling has truly brought our vision to life with their exceptional branding and merchandise design. Their attention to detail and innovative approach have set BARE apart in the competitive sportswear market."
Team behind Starling
What we did
Starling crafted a dynamic and engaging brand identity for BARE, along with a range of merchandise designs that embody the brand's ethos of strength and style.
12
Brand Elements
10
Merchandise Designs
4
Project Timeline
Project approach
The project kicked off with thorough market research and competitor analysis to understand the landscape of the sportswear industry. Starling's team conducted several brainstorming sessions with Ziyanda Sibiya to align on the brand vision and values. The design process involved creating multiple branding concepts and merchandise prototypes, followed by iterative feedback sessions to refine the final designs. The outcome is a cohesive and striking brand identity that reflects BARE's commitment to quality, performance, and style.
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